It feels alive

To understand WoW's potential transcendence, consider a game like Skyrim. In it we have a vibrant, beautiful world. It feels alive, responsive to your actions,

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 and is so wide and deep that you can get yourself lost in it.

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WoW has all the same things -- but the game takes it a step further. It creates ownership in characters and reputation therein,

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 so much so that you can eventually supplant your own identity with these characters.